THE BAKENEKO BRIGADE
branding
branding
The Bakeneko Brigade, where every
step sparks transformation and every movement ignites the fire within. As the night falls be whoever you want to be: Powerful? Playful? or perhaps mischevious? Why not!
Developing brand identity for a society providing a safe and judgement free environment for people to truly express themselves through dance.
Inspired by the Japanese monster cat known as Bakeneko, the club embodies the cat’s passion for throwing hands in the air and dancing the night away.
The typeface chosen for the identity reflects the fluid and quirky personality of the cat and members who wish to join the society.
Member Guide
An introductory guide for members to know more about The Bakeneko Brigade. The guide provides an overview about the society’s mission, rules, membership levels, playlist and much more.
Postcards
Each postcard is uniquely curated based
on a song from the offical playlist of The Bakeneko Brigade.
on a song from the offical playlist of The Bakeneko Brigade.
Poster
A letterpress and screenprinted poster to promote the society’s end of the year event.
Swag
Each member is provided with the signature Bakeneko towel, a callback to the cat’s favourite accessory.